Brad has been mentoring executives to strategically position their businesses and their lives for more than 25 years. His proven A2A System creates internal and external excellence and advocates. Brad’s ‘Results First’ business positioning program empowers executives to grow and transfer their leadership assets to develop better businesses and richer lives.

He is a passionate leadership and marketing professional with proven influencer, creative, organizational and communications skills. With his “git’er done” attitude, he is able to quickly understand customer drivers with an ability to enhance and sustain their experience to achieve bottom-line results.

As a strategic thinker, Brad is used to seeing chaos and complexity and is skilled in seeing underlying causes or patterns to help translate the chaos into intelligence and help business executives thrive. He brings an ability to accurately determine the high-level deliverables that minimizes the exposure to risks.

Read More


Hearing what you don’t want to hear, seeing what you don’t want to see, so you can be who you have always known you could be.



Communications is leadership in action.  Business leaders have indicated that communications is their number one issue.



Helping others discover and attain the 21 leadership characteristics and 6 leadership factors through coaching and discipline.




  • Coaching

  • Communications Development

  • Leadership Development

  • Strategic Planning

  • Marketing Planning

  • Team Building

  • Absolute Advocate System

  • Marketing/Market Research

  • Selling Strategies

  • Presenting

  • Differentiating

  • Customer Experience


J. Brad Lantz
1087 Patterson Drive
Shakopee, MN 55379


Brad has helped develop leaders and better communications for businesses for over 25 years! His coaching, consulting or advising is an effective way to assess your skills and abilities, design a process tailored to you and your company and achieve proven improvement program. Brad has worked with Fortune 500 companies as well as small companies and brings his experience and proven solutions to work for you and your organization.